JETS WAFFLE CO-Waffles Food Truck
PROJECT OVERVIEW:
TJets Waffle Company is a Miami-based food truck specializing in authentic Liège waffles. The menu features a curated selection of Liège waffle variations with creative toppings, providing a unique and satisfying experience for locals and visitors alike. Focused on simplicity, quality, and on-the-go convenience, Jets Waffle Company is a sweet destination for waffle enthusiasts in the city.
WHAT WE DID:
•LOGO & VISUAL IDENTITY
•PACKAGING DESIGN
•TRUCK WRAP DESIGN
LOGO VARIATIONS
Three logo variations were designed : the horizontal version and a stacked arrangement, making it modern and effective, especially in smaller spaces.
PATTERNS
The brand story is visually told through illustrations of various elements, like sunglasses, hats, and Liege stickers, creating a travel-inspired vibe. Illustrations of Liege waffles, drinks, and more add to the storytelling, immersing the audience in the delightful experience of the brand.
BEHIND THE LOGO
Using negative space creatively, the letter "E" in "Jets" slightly forms the silhouette of Miami's skyline.
A playful bold typography inspired by the thick Liege waffle.
The apostrophe in "Jet's" replaced with a small jet or airplane symbol. The subtle alteration adds depth to the brand's storytelling.
The letter "T" inspired by the iconic palm trees.
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Services
Logo Design
Visual Identity Design
Stationery Design
Packaging & Label Design
Social Media Ads & Posts
Brand Guidelines
Connect
Zieta Designs is a design studio focused on boosting businesses globally through strong brand identities. Our goal is to help ambitious entrepreneurs discover what makes their Brand special—their Unique Identity.
Services
Logo Design
Visual Identity Design
Stationery Design
Packaging & Label Design
Social Media Ads & Posts
Brand Guidelines
Connect
Zieta Designs is a design studio focused on boosting businesses globally through strong brand identities. Our goal is to help ambitious entrepreneurs discover what makes their Brand special—their Unique Identity.