THE NAAN: Indian Restaurant Rebranding
PROJECT OVERVIEW:
"The Naan" is an authentic Indian restaurant located in America, offering a genuine taste of India. It presents a diverse menu featuring dishes from both North and South India, each bursting with distinctive flavors. Setting itself apart, "The Naan" seamlessly blends modernity with cultural heritage, creating an ambiance that reflects a harmonious fusion.
Our project is all about giving "The Naan" restaurant a fresh and inviting look.
WHAT WE DID:
•BRAND POSITIONING
•LOGO & VISUAL IDENTITY
•PACKAGING DESIGN
•STATIONERY DESIGN
•MENU DESIGN
•SOCIAL MEDIA POSTS
MOODBOARD
DIRECTION
I went with a modern, Simple yet Dynamic direction. Since the type is the most important in the project, I custom designed a wordmark with bold letters in the shape of geometric forms.
However, the logo initially felt too rigid and tech-like, lacking an Indian touch.
To incorporate the cultural narrative, I used the negative space of the letter "A" to depict Indian archways.
Also, I rounded the corners of the letters slightly to create soft edges, adding to the friendly and inviting community feeling mentioned in the brief. As for the word "the," I gave it a traditional and culturally beautiful typeface.
MODERNITY AUTHENTICITY CULTURE
SKETCHES
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Logo Design
Visual Identity Design
Stationery Design
Packaging & Label Design
Social Media Ads & Posts
Brand Guidelines
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Zieta Designs is a design studio focused on boosting businesses globally through strong brand identities. Our goal is to help ambitious entrepreneurs discover what makes their Brand special—their Unique Identity.